For many years, George Weston Limited and Weston Foods have supported local charities that help children increase their physical activity levels. We are concerned that only 7% of children and youth are meeting North American guidelines of 60 minutes of physical activity a day.

This year will be the sixth year we are running our North American Employee Fundraising Campaign. All funds raised will help support local children’s charities that assist and encourage nutritional and physical well-being. This program supports local chapters of national charities, such as the Boys & Girls Clubs and Big Brothers Big Sisters, as well as a many other individual charities.

With the help of silent auctions, draws and special events, George Weston Limited and Weston Foods will involve our 6000 employees from across North America to bring the participation level to an all-time high. This year, Interbake Foods raised $73,500 to benefit the Boys & Girls Club of Metro Richmond, exceeding our goal by 57%.